We are Petfluencer database, Petfluencer management and consulting service. The world's most comprehensive petfluencer analysis database.
Petfluencer.com offers an enormous range of different features, which we are continuously expanding. With our FAQ you will find an overview of the most important questions. Currently, we are also preparing various explanatory videos that illustrate various features even better.
If you can't find an answer to one of your questions, please contact us and we will try to help you as soon as possible. This FAQ will be continuously expanded and updated.
Here are the steps to access the data of a specific account:
1. open the platform
2. Gehe oben auf “Audience Data”.
Select the platform from the dropdown: Instagram, TikTok or Youtube
4. Kopiere den Profilnamen “@” oder die URL in die Suchleiste
5. select the account you are interested in
6. Klicke auf “Analysieren”.
And Voila! You have all the stats for the researched account on the selected platform
When looking for the perfect petfluencer, there are a few important things you should look for.
Depending on the goals of your campaign and your target audience, these can vary. However, here are 2 warning signs you should look out for:
Low engagement rate: If the engagement rate is below 1 %, it means that the influencer's target audience is not very receptive to the influencer's content and that this does not contribute to the success of the campaign.
Celebrities and mega-influencers with more than 1 million followers often have low engagement rates because they have so many followers. In any case, the higher the better!
Glaubwürdigkeit der Follower: Influencer mit einer echten Followerschaft (im Gegensatz zu Fake-Followern und/oder Bots) erreichen eine Punktzahl von 80 oder mehr. Das bedeutet, dass 80% oder mehr ihrer Follower “echte” Follower sind – der Influencer hat keine Follower gekauft.
Again, the higher the credibility, the better!
Low engagement rate: If the engagement rate is below 1 %, it means that the influencer's target audience is not very receptive to the influencer's content and that this does not contribute to the success of the campaign.
Celebrities and mega-influencers with more than 1 million followers often have low engagement rates because they have so many followers. In any case, the higher the better!
Glaubwürdigkeit der Follower: Influencer mit einer echten Followerschaft (im Gegensatz zu Fake-Followern und/oder Bots) erreichen eine Punktzahl von 80 oder mehr. Das bedeutet, dass 80% oder mehr ihrer Follower “echte” Follower sind – der Influencer hat keine Follower gekauft.
Again, the higher the credibility, the better!
You can view not only the statistics of the account, but also:
1. Direkt auf das Instagram-Konto zugreifen, indem du oben auf den Benutzernamen klickst (vor dem immer ein “@”-Zeichen steht).
2. download the statistics page as PDF or JSON
3. add to list
There are many filters you can use to find THE perfect partner for your campaign. Each time you click on a category, you'll see a question mark icon; hovering over it will explain how the platforms for that category work and what they really mean.
We advise you to try them out, because that is the best way to familiarize yourself with them.
To create a list, you should follow the steps below:
1. Vergewissere dich, dass du dich auf der Registerkarte “Liste” befindest
2. Klicke auf das “+”-Zeichen auf der rechten Seite, um eine neue Liste zu erstellen
3. Benenne deine Liste mit dem “Stift”-Symbol um und drücke die Eingabetaste
4. that's it! Your list should appear between your other lists, with the newest one first
To add a profile to a list, you have to create the list first!
After you create a list, there are 2 ways to add an influencer:
1. Über die Audience-Daten: Suche nach dem Profil, das du hinzufügen möchtest, und klicke dann auf “Zur Liste hinzufügen” neben “Analysieren”.
2. Über die Influencer-Identifikation: Suche mit den Filtern nach deinem perfekten Influencer, finde die seltene Perle und klicke einfach auf “zur Liste hinzufügen”.
Sobald du deine Liste erstellt und die gewünschten Influencer hinzugefügt hast, kannst du unter dem Reiter “Liste” die erwarteten KPIs für dich berechnen lassen!
Make sure you enter PER INFLUENCER performance, not total campaign performance (number of stories, posts, and reels) - then you can make the platform work for you!
**This feature is currently only available for Instagram.
To delete a profile from a list, you need to follow the steps below:
1. go to list
2. find your list and then scroll down until you see the influencers
3. Klicke auf “Entfernen”, um alle zu löschen
You can
- use the + sign to create a new list
- Use the trash icon to delete this list
- Use the download icon to download the influencer data, but not the list or expected KPIs
A proxy and key metric to determine the quality of an influencer based on the number of interactions the content generates. The formula is usually calculated as follows: Total engagement divided by total gross reach or followers.
The various characteristics that define an influencer's audience. These can be age, gender, location, profession, etc. This information is especially interesting for brands that want to work with influencers whose audience matches their target customers.
The number of times a particular piece of content is shown to an audience.
The actionable and quantifiable metric used to evaluate the goals of a project. This helps measure success and activation needs.
The total number of followers an influencer or brand has. This can be on a specific social platform or on all active social platforms.
Es ist der Prozentsatz der “echten” Follower. Influencer mit einem echten Publikum erreichen eine Followerzahl von 80% oder mehr. Sie wird anhand von Faktoren wie dem Avatar eines Accounts, der Biobeschreibung, der Anzahl der Posts, der Anzahl der Accounts, denen gefolgt wird, und dem Verhältnis der Follower berechnet.
