When looking for the perfect petfluencer, there are a few important things you should look for.
Depending on the goals of your campaign and your target audience, these can vary. However, here are 2 warning signs you should look out for:
Low engagement rate: If the engagement rate is below 1 %, it means that the influencer's target audience is not very receptive to the influencer's content and that this does not contribute to the success of the campaign.
Celebrities and mega-influencers with more than 1 million followers often have low engagement rates because they have so many followers. In any case, the higher the better!
Credibility of followers: Influencers with a real following (as opposed to fake followers and/or bots) score 80 or higher. This means that 80% or more of their followers are "real" followers - the influencer has not bought followers.
Again, the higher the credibility, the better!
Low engagement rate: If the engagement rate is below 1 %, it means that the influencer's target audience is not very receptive to the influencer's content and that this does not contribute to the success of the campaign.
Celebrities and mega-influencers with more than 1 million followers often have low engagement rates because they have so many followers. In any case, the higher the better!
Credibility of followers: Influencers with a real following (as opposed to fake followers and/or bots) score 80 or higher. This means that 80% or more of their followers are "real" followers - the influencer has not bought followers.
Again, the higher the credibility, the better!