We are Petfluencer database, Petfluencer management and consulting service. The world's most comprehensive petfluencer analysis database.
Petfluencer.com offers an enormous range of different features, which we are continuously expanding. With our FAQ you will find an overview of the most important questions. Currently, we are also preparing various explanatory videos that illustrate various features even better.
If you can't find an answer to one of your questions, please contact us and we will try to help you as soon as possible. This FAQ will be continuously expanded and updated.
Here are the steps to access the data of a specific account:
1. open the platform
Go to "Audience Data" at the top.
Select the platform from the dropdown: Instagram, TikTok or Youtube
4. copy the profile name "@" or the URL into the search bar
5. select the account you are interested in
Click on "Analyze".
And Voila! You have all the stats for the researched account on the selected platform
When looking for the perfect petfluencer, there are a few important things you should look for.
Depending on the goals of your campaign and your target audience, these can vary. However, here are 2 warning signs you should look out for:
Low engagement rate: If the engagement rate is below 1 %, it means that the influencer's target audience is not very receptive to the influencer's content and that this does not contribute to the success of the campaign.
Celebrities and mega-influencers with more than 1 million followers often have low engagement rates because they have so many followers. In any case, the higher the better!
Credibility of followers: Influencers with a real following (as opposed to fake followers and/or bots) score 80 or higher. This means that 80% or more of their followers are "real" followers - the influencer has not bought followers.
Again, the higher the credibility, the better!
Low engagement rate: If the engagement rate is below 1 %, it means that the influencer's target audience is not very receptive to the influencer's content and that this does not contribute to the success of the campaign.
Celebrities and mega-influencers with more than 1 million followers often have low engagement rates because they have so many followers. In any case, the higher the better!
Credibility of followers: Influencers with a real following (as opposed to fake followers and/or bots) score 80 or higher. This means that 80% or more of their followers are "real" followers - the influencer has not bought followers.
Again, the higher the credibility, the better!
You can view not only the statistics of the account, but also:
1. access the Instagram account directly by clicking on the username at the top (which is always preceded by an "@" sign).
2. download the statistics page as PDF or JSON
3. add to list
There are many filters you can use to find THE perfect partner for your campaign. Each time you click on a category, you'll see a question mark icon; hovering over it will explain how the platforms for that category work and what they really mean.
We advise you to try them out, because that is the best way to familiarize yourself with them.
To create a list, you should follow the steps below:
1. make sure that you are on the "List" tab
2. click on the "+" sign on the right side to create a new list
3. rename your list with the "pen" icon and press the enter key
4. that's it! Your list should appear between your other lists, with the newest one first
To add a profile to a list, you have to create the list first!
After you create a list, there are 2 ways to add an influencer:
1. via Audience data: search for the profile you want to add, then click "Add to list" next to "Analyze".
2. via influencer identification: search for your perfect influencer with the filters, find the rare pearl and just click "add to list".
Once you've created your list and added the influencers you want, you can go to the "List" tab to calculate the expected KPIs for you!
Make sure you enter PER INFLUENCER performance, not total campaign performance (number of stories, posts, and reels) - then you can make the platform work for you!
**This feature is currently only available for Instagram.
To delete a profile from a list, you need to follow the steps below:
1. go to list
2. find your list and then scroll down until you see the influencers
3. click "Remove" to delete them all
You can
- use the + sign to create a new list
- Use the trash icon to delete this list
- Use the download icon to download the influencer data, but not the list or expected KPIs
A proxy and key metric to determine the quality of an influencer based on the number of interactions the content generates. The formula is usually calculated as follows: Total engagement divided by total gross reach or followers.
The various characteristics that define an influencer's audience. These can be age, gender, location, profession, etc. This information is especially interesting for brands that want to work with influencers whose audience matches their target customers.
The number of times a particular piece of content is shown to an audience.
The actionable and quantifiable metric used to evaluate the goals of a project. This helps measure success and activation needs.
The total number of followers an influencer or brand has. This can be on a specific social platform or on all active social platforms.
It is the percentage of "real" followers. Influencers with a real audience achieve a follower count of 80% or more. It is calculated based on factors such as an account's avatar, bio description, number of posts, number of accounts followed, and follower ratio.
